• Professionally taken photos, which are print and internet ready.
  • Professionally taken 4K HD video with a drone.
  • Your home will be displayed on over 200 websites. 
  • Your homes details will be emailed to over 1,000 TOP International and Local agents. 
  • A Brokers open gala with refreshments will be held (when possible). 
  • A Minimum of 4 public open houses (if the owner agrees).
  • Home or Room staging.
  • And many more benefits, some restrictions apply.

Carlyle Properties is a team of local real estate experts ready to reveal the secrets of how we can help you sell your home. From setting the price to creating marketing campaigns for traditional media and Web, we’ve got a proven plan that will match your home with the right buyers for the right price. We are committed to fast, professional and courteous personal service to help you understand and feel at ease throughout the home selling process. Our trained and certified agents specialize in the Lake Norman and Charlotte real estate market and are prepared to sell your home to the right buyer for the best price.



Proven Track Record

When you list your home with Carlyle Properties you will partner up with a company that has a proven track record in the Lake Norman market. Over the last 12 years we have closed over $300 Million in transactions. The majority of our success has come from selling luxury waterfront properties. However, we have also been extremely successful in selling more affordable houses. We have listed and sold homes ranging from $100,000 to over $4,000,000. We have been able to accomplish this through our relationship building skills combined with our aggressive marketing strategy. We stay up to date with the current marketing trends so your home stays in front of buyers. When we list a property we treat it as if we were selling our own home. We like to partner with you and understand your thoughts and ideas. We pride ourselves in the amount of repeat business we receive from our clients. Over the years we have created an extensive network of clients that include high net worth individuals that have put their trust in us to buy and sell their most valuable assets. While our clients always remain confidential we are proud to say that they include people from all walks of life. From company CEOs, NASCAR™ drivers & Carolina Panthers to school teachers, firefighters and pilots. First and foremost we specialize in you.  

Advanced Online Marketing

When you list your home with Carlyle Properties you will have instant global reach through our precise online marketing program. Unlike a shotgun approach we hand select websites that will get your listing in front of the most qualified buyers possible. Here are only a few of the website that we have chosen to partner with.

Our custom website that allows us to showcase your listing without any restrictions. We have even made it responsive so it works perfectly with a smartphone or mobile device such as an iPad
One of the largest real estate websites in the world. We feature all of our listings on We also enhance our listings by adding additional photos and text so that it will stand out above the rest.
This Luxury website is designed for high net worth individuals looking for premiere properties in the Lake Norman area
This luxury website made it to the Charlotte/Lake Norman market in 2013 along with their print publication and have already become the premiere magazine for luxury homes
In 2013 over 239 million homes were viewed on Zillow. With such high traffic we make sure your home is properly featured with great photos and descriptions
Close to 20 Million viewers a month visits gives this website as much as the top sites in the world. We will make sure that your home is properly represented on their site
Many People still have connections with AOL and Yahoo so we make sure your home is beautifully presented on these powerful sites
The official site for the Charlotte Regional Realtor Association


Strategic Pricing

One of the largest determining factors in the time it takes to sell your house is the original listing price. It is imperative that you have a pricing strategy prior to putting your house on the market. Before a listing price is established we will conduct a comprehensive market analysis which we will review together.


The fastest way to excite buyers about your home is with great looking photos. Carlyle Properties works with the best photographers in the area to provide stunning pictures. We know how to properly incorporate these images in our web and print marketing.

Print Marketing

Another effective tool that we use is print marketing. We realize that print media still has an impact. We have partnered with several print media outlets both magazine and newspaper to provide a specific targeted approach that will get your home the proper exposure it needs.


Staying connected with our sellers is a crucial  role in the listing process so that time is not being wasted. We will provide you with weekly reports including market updates, advertising plans, web analytics, pricing reviews, showing feedback and general discussions of the direction we are headed. We are comfortable communicating with email, text or phone calls. 


There are several steps that need to happen before you put your house on the market. We will help stage your home and make it look its best. We also recommend having a pre-listing inspection to identify and correct any problems that could cause a contract to fall apart. During the preparation time we will professionally measure and photograph your home. This approach means once you go on the market you will be able to make the best first impression to potential buyers.

Direct Marketing

One of the most important ways we sell homes is through direct marketing. Simply put, we directly contact our network of potential buyers and introduce them to your home. We have an extensive database of qualified people to tap into.  When appropriate we will hold events such as open houses and Realtor luncheons to maximize exposure on you home.